Increase Conversions with Web Design
In your organization’s website design, you not only want to let visitors know what you have to offer, but somehow persuade them to give your products and services a try. For higher conversions and, likely, higher revenues, you need a smart web design centered on your call-to-action. CyberDesign is knowledgeable in creating conversion-friendly web site designs. The following are conversion elements our web designers can incorporate into your site to help convert visits into purchases.
Display your call-to-action and contact information prominently on each web page.
Consistently remind visitors know that they can order your products, donate to your cause, sign up for your monthly newsletter and so on. Give visitors every opportunity to take action by placing these reminder cues in the main body section (where they are most likely to see it) of every web page.
Add photo galleries.
There are just some things that pictures can communicate much better than even the best copy can. If you have photos that depict your products or services in a great light, why not show them off? Photos give visual evidence as to what you can offer them, boosting customer confidence in your products and services. Also, by properly optimizing your images for search, hosting a photo gallery on your site can also be a smart SEO move. Typically it’s much easier to achieve a high rank for a keyword in image search results than in text search results.
Include a live chat feature.
Especially when considering making purchases online, customers like to know they can contact someone from the company to get answers to any questions they have. It’s good to provide phone and e-mail information, but nothing is as immediate as live chat. Plus, by adding a live chat feature, you communicate to customers that your prioritize providing quick, quality customer service, something customers appreciate.
Add a talking Flash element.
Welcome website visitors with an informative, introductory audio message about your company. Adding sound to your website is a dramatic move that certainly will grab visitors’ attention and possibly result in more conversions.
At CyberDesign, our web designers can add to the success of your website by including these conversion elements (and many more) in your web design. We can also help your track and monitor the effectiveness of your conversions through webmaster tools such as Google Analytics and CrazyEgg.com and provide suggestions as to maximize conversions. To discuss how we can make your website more effective at converting customers, contact us for a free web design consultation and quote.
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